Strategic Management of SABMiller brewery Case Study

Strategic Management of SABMiller brewery - Case Study Example It is also present in markets like USA and Europe. These markets however are matured markets and do not offer much growth opportunities for SABMiller. It has a diversified brand portfolio which includes brands like Castle, Miller Lite, Miller Genuine Draft, Snow, Peroni Nastro Azzuro and Pilsner Urquel. In this report we will analyze the strategic positioning of SABMiller in different markets. We will analyze the positioning in various markets with respect to the core competencies of SABMiller and will also analyze the acquisitions and compromise in its strategy that it had to undertake to meet the stakeholder's expectations. Corporate Strategy refers to the general direction of business that a firm is following. It is the philosophy which guides a firm's growth and actions. It answers the questions of how the firm needs to operate, the values it should follow and which core competencies should be developed by the firm to fuel further growth. (David, 1989).It is the sum total of the goals that a company has, the objectives it needs to achieve and the plan for achieving these objectives. (R, 2008). South African markets have been the traditional strength and monopoly of SABMiller. (SABMiller, 2009).Lately the market has been moving towards maturity which limits the number of new customers that the company can acquire. However the company is making the customers move towards premium brands which will increase the profitability of the firm .HIV/AIDS is a huge threat to SABMiller in South Africa as it not only limits the availability if work force but it also reduces the disposable income available with the people which will have a direct impact on the sales generated by the company.. Africa(exclusing South Africa) Apart from South Africa , the rest of African continent is a growing market and presents huge opportunity for the company.The company has a good distribution network in these countries along